On the Development Situation and Strategy of Night Economy of Baoji

Abstract

With the promotion of urbanization and the improvement of material and spiritual needs in west China, consumption at night has been an indispensable part of the lives of local residents and tourists at night. In this paper, Baoji city is an example in west China. Its current situation of night economy was analyzed, and the existing problems of night economy were studied from scattered night economy carriers, backward consumption concept and seasonal night markets, and monotonous form of night economy, respectively. Finally, the countermeasures of night economy in Baoji were discussed and presented in detail: concentration of night economy carriers, cultivation of consumption habits at night and improvement of cultural and aesthetic taste.