Study on Guizhou Tea Cultural Tourism Marketing From the Perspective of New Media

Abstract

New media is a form of communication to provide information and recreation services by means of digital and network techniques in channels such as the Internet and terminals such as computers, cell phones, and digital televisions to users. In this article, started from the relations between new media and tourism, by analysis of the development status and the existing problems of Guizhou tea culture tourism marketing, the new and old media integrated marketing strategy and tea cultural tourism marketing strategies by utilization of Microblog, Wechat platform and in-game advertising, etc. were put up.