A Study on the Training Programs of Applied International Business Talents Based on the Market Investigation under China’s “New Normalâ€

Abstract

This paper reports the results of the two investigations on international business enterprises and institutions of higher education. Based on the analysis of the market demand and requirement of international business enterprises and the research on the training programs of colleges and universities, the paper explains and demonstrates how to cultivate applied international business talents under China’s “New Normalâ€.