A Study on the Tourism Behavior of Male Tourists in Shiyan City

Abstract

Male tourists have always been a very important part of China's travel market, but the relevant theoretical research is relatively lagging and lacking. By collecting data through questionnaires, this paper studies the tourism motive, tourist information acquisition mode, tourism decision-making and consumption, tourism preference and so on of urban male tourists in Shiyan city, so as to provide theoretical guidance for the development and marketing of male tourism market.