Study on Online Purchase Intention of Health-based TCM Medicinal Slices

Abstract

As an increasing enhancement of people’s consciousness on health, an improving improvement of electronic retailing platform, online purchase of health-based TCM medicinal slices gradually become broad consumers’ choice. For merchants, understanding the online purchase intention factors on health-based TCM medicinal slices, is conducive to understand the consumers' consumption psychology, and then helps to optimize the product mix, to expand product publicity and to improve the network sales model and can win the vast online consumer market.