Difficulties and Countermeasures to Improving of Inbound Tourism in China

Abstract

The number of outbound tourists in China exceeded the number of inbound tourists in 2009, and the tourism service trade disappeared a deficit. For the first time in 2015 the number of outbound tourists exceeded the number of domestic tourism in the Spring Festival. That means that the three major market patterns of China's tourism service trade has been changed. The paper analyzed that present situation and facing difficulties of China's inbound tourism development, put forward to ways to improving from inbound tourism more natural, innovating the national cultural tourism creative products.