Research on the Development of Network Video Advertisement in Micro Video Times

Abstract

The network video advertisements are mainly attached video ads, streaming video ads, viral video ads, product placement video ads and other types in micro video times. The article analyzes the outstanding commercial value of network video ads: more accurate audience targeting, better contents, stronger interactivity, better transmission form and effect, low production cost, and marketing effect is easy to evaluate. The article also analyzes the problems faced by network video ads and points out the relevant countermeasures.