Research on the Marketing Strategy of Electric Vehicle based on Consumer Behavior

Abstract

The development of electric vehicle industry not only can promote the upgrading of China's automobile industry, but also to ease the pressure on the environment has a very significant role is to achieve economic and social sustainable development of the wise choice. This paper chooses the consumer perspective as a research point of view, focusing on marketing theory, comprehensive consumer behavior, electric vehicle industry research and consumer purchasing influencing factors of the main results, sort out the theoretical context, based on the existing research to make a summary and Commentary.