Media Research under the Visional Threshold of Receptional Aesthetic—A Case Study of Advertising Acceptance

Abstract

In recent years, with the rise of media research, advertising acceptance has also caught great attention, and because of the study vacancy of "prospects - background", and the chaotic use of denial construction, the audience often misunderstands the meaning of advertising. This paper aims to study the acceptance of advertising and explore the media research under the visional threshold of receptional aesthetic from the concept of the Appealing Structure (die Appellstruktur) of Iser.