Discussion on the Business Model of Mobile Phone― Taking Xiaomi and OPPO as Examples

Abstract

The world's mobile phone market is already a red sea, the mobile phone brand competition is fierce, including the Chinese market. This paper takes the Xiaomi mobile phone for the case of mobile phone business model analysis, which entered the mobile phone market in late period and achieved good performance, and analyzing the business model of OPPO phone at the same time to get the conclusion that the brand business model has a certain applicability and limitations. It is only by constantly finding the market segments to meet the needs of consumers that it can be a successful business model.