Analysis on the Development Strategy of Investment Banking Business in Commercial Banks

Abstract

China's financial reform direction is to significantly reduce the proportion of indirect financing, increase the proportion of direct financing. Therefore, commercial banks in order to cope with the increasingly fierce market competition, have taken the initiative to carry out business development strategy adjustment, and business transformation focus and breakthrough point is to vigorously expand investment banking business. This paper discusses the necessity, business development direction and key areas of commercial banks from the development of investment banking.