Research on the Relationship Between Spatial Distribution of Transnational Brand and Regional Economic Strength

Abstract

Globalization has had a significant impact on society, economy and culture. We had analyzed the influence of the comprehensive development level of Chinese cities on the distribution characteristics of multinational brands by using artificial neural network to analyze the distributed data of famous luxury goods, popular fast fashion dresses, make - up and watches in Chinese cities. The results tell us that the distribution of the brand in the Chinese cities shows the obvious law of infiltration from outside to inside, and the population size, economic level and external communication capacity of the city have important influence on it.