Research on the Crisis Public Relation of Hotels in the We Media Era—Taking the Cases of Female Attacks in Heyi Hotel as an Example

Abstract

On the basis of understanding the we media and crisis public relations (PR) and its relations, taking the cases of female attacks in Beijing Heyi Hotel as an example, through the investigation of the events in the fermentation process and the diffusion process of Weibo, this article analyzes the information dissemination channels, the speed of dissemination and the scope of dissemination from the we media era. On this basis, combined with the current situation of Heyi Hotel crisis PR and compared the trend of the events afterwards, this article analyzes the new situation and new challenges faced by hotel crisis RR in the current situation, and through investigation and analysis, sums up the handling procedures of hotel crisis public relations from the we media era and provides constructive suggestions for the future crisis management in the hotel industry.