Di Ba Communication Process Analysis

Abstract

Di Ba is an online community in China with more than 28 million members. It has now developed its own network subculture and shows great distinctiveness in the process of communication. To understand its propagation course, this article introduces the operating mechanism of Di Ba, and analyzes 5 basic elements including the communicator, the content, the media channel, the audience as well as the communication effect. Based on the classic propagation models and considering Di Ba’s own features, we finally design a particular model that can precisely interpret Di Ba’s internal and external communication process.