“How to Bear Itâ€â€”the Climax of Network Literature, Rebelled Traditional Book Market, and the Argument about the Trend of the Network Literature

Abstract

In the 21st century, China is in the peak of mobile reading, and the popular of network literature has the huge influence on the teenagers, including language habits, thought patterns and so on, which forms considerable impact on the traditional Chinese literary book market. Taking the biggest concentration of network literature--QiDian Chinese net for example, comparing the market of network literature and traditional literature, the article analyzes the shock and insurgency on the publishing of the traditional network caused by the fashionable network literature, through the index of the number, price, length of works, purchase intention and so on. Furthermore, we come to the conclusion that the network reading mode is a better choice no matter for the authors or readers. Does it mean that without reform the market sharing of traditional book industry will be further squeezed? Will the Chinese university students no longer read paper books at all? We believed that people have been accepting and adapting the network literature regarded as a newly sprouted thing. However, little deconstruction has been done for it. So, the author thinks the worrying aspect of the network literature has to be studied based on the precious studies of its noumenon and prospect. This is the innovation and significance of the article.