Research on the Value Orientation of National Campus Football

Abstract

Football is known as the “first sport†around the world. The number of member associations which enrolled in FIFA has increased to 209. Because football game has the direct personal value orientation of keeping fit and developing wisdom as well as the direct social value orientation of agglomerating the national spirit and cultural communication. All of these are the most appropriate excuses and the most fundamental purposes for us to develop the campus football vigorously.