Research on Marketing Experiential Teaching Method

Abstract

The market marketing is a practical subject, is a process that needs to practice production and profit, this process needs to be actually done. This requirement decides that the traditional teaching method cannot meet the teaching of marketing major, therefore, colleges and universities in the process of marketing teaching should be the introduction of new teaching methods. The most direct and effective way to acquire knowledge and skills is to experience. And experiential teaching satisfies this point. Experience type teaching is a new method of education and training, through the simulation of the real scene, lets the student experience and comprehension, this method can not only arouse the students' interest in active learning, still can make students better grasp the knowledge, understanding knowledge, at the same time students in theory can be transformed to in practical operation ability.