Internationalized Small and Medium Enterprises Governance Mechanisms and Capabilities

Abstract

The study provides a new perspective on internationalized SMEs marketing strategies in the global context. Using a dynamic capability view of the firm, the study develops hierarchical regression models linking global dynamic capabilities and governance structure. A study of 274 internationalized SME Taiwanese firms reveals that two key global dynamic capabilities, namely marketing and design. Our study suggests that internationalized SMSs strategically manage their autonomy and strategic options in choosing the appropriate combinations of different relationship types while they decide to develop global marketing capability, global design capability or both.