The Analysis of Entry Mode Choice in Brazil

Abstract

The purpose of this essay is to analyze investment strategy of Brazil for a company of tablet PC. Firstly, there are ten factors of Brazil business environment should be mentioned (culture, social, demographic, political, legal, government, economic, communication infrastructure, physical infrastructure and technology). Secondly, according to the analysis of Brazil macro economic environment, the entry mode will be decided. Lastly, in order to operation successfully, the benefits and drawbacks of the tablet PC market will be analyzed, using SWOT analysis and Porter’s five force modes. All in all, the results in this study could guide future research and practical business activities.