Visual Communication of Ideology and its Problems

Abstract

With the development of network information technology, visualization is becoming the mainstream communication. In this "Vision Turn", our life is more and more surrounded and infiltrated by perceptual forms of ideology. Visual symbols are more attractive than words and theories. Ideology is pervasive and constructive in visual communication, because individuals can be attracted easily by the construction of meaning, and their lifestyles are more likely to be replicated. In the visual environment, the freedom of expression is realized, and self-worth and social identity have also been greatly enhanced. However, visual communication has also brought a strong subjectivity and ambiguousness of standards. Meanwhile the stability of ideology is challenged, and the social values and social spirits are gradually dominated by commerce.