Research on the Synergy between "Learning, Researching and Teaching" in the Course of Market Investigation and Prediction

Abstract

Based on the synergy between learning, researching and teaching, this paper studied the course teaching reform of Market Investigation and Prediction which is the core curriculum of marketing specialty. This paper firstly analyzed the current teaching situation from angles of learning, researching and teaching respectively. Then the paper discussed the synergy between learning, researching and teaching. Finally, the paper pointed out the concrete measures of teaching reform from both two aspects of in-class and after-class. The article holds that in the teaching of Market Investigation and Prediction course, teachers should promote the teaching by teachers’ learning and researching, which will lead to the students' learning and researching, so as to realize the synergy of learning, researching and teaching.