A Study of Corporate Social Responsibility Activities and Consumer Responses: Based on the Perspective of Consumers

Abstract

With the deepening of consumer awareness of corporate social responsibility (CSR) movement, it’s more and more significant to explore the impacts of CSR activities on the consumers from the perspective of consumers. With four hypotheses, this paper summarizes the components of CSR from the view of consumers and studies the impacts of CSR activities on consumers’ purchase intention with questionnaires and experiments. Meanwhile, this paper analyses the regulatory effects of prices of products and the impact of consumers’ supports on CSR activities on consumers’ purchase intention.