Marketing Strategies of English Training Institutions Based on Demand Survey

Abstract

With the development of information technology and economic globalization, learning English has become a basic demand. Based on a survey of English training consumption demand on https://www.wjx.cn/, this paper analyzes the acquisition preference of English training information and the consumption demand in terms of teachers, class hours and fees of 248 respondents with different backgrounds, and set forth the marketing strategies of English training institutions in terms of products, pricing, place and promotion.