Opportunities and Challenges—The Influence of New Media Context on the Film and Television of Children's Literature

Abstract

Today, Information and communication technology have thoroughly infiltrated every corner of human lives. It seems unwittingly that the new media technology revolution has given rise to structural changes in society. With adaptation of the literary works into film and television works becoming gradually valued, it has become a trend of social development, let alone the extensive impact on the adaptation of children’s literature. As we all know, literature provides affluent material for images, and compared with adults, it is much easier for children to comprehend pictures than words. Then, with the emergence and promotion of new media platform, how people comprehend the reading materials and what they will react towards those have been greatly affected. To put it in simple words, adapted film and television works in turn beget a favorable secondary promotion and back nurture children's literature itself. While at the same time, it concerns us and should be noticed that those adapted film and television works also broadly impact children’s attention span along with their actual communication ability in some negative senses. With all respect, it would be necessary to actively face up the challenge and grasp the opportunities so as to revive children’s literature at the time. Aside from that, we should also undertake the responsibility to set the relationship between literature works and those adapted films and television works into a more harmonious mode so that a win-win situation will be achieved.