Research on Ideological and Political Teaching Reform of Packaging Design Course Based on Cultural Confidence

Abstract

Based on the cultural self-confidence of the packaging design curriculum ideological and political teaching reform research, by embedding cultural projects into the packaging design curriculum, with cultural creative packaging design as the core curriculum content, the packaging design curriculum ideological and political teaching reform practice research is carried out, the purpose is to let the visual Communication design students can not only acquire due professional knowledge in packaging design class, but also cultivate students' love for Chinese traditional culture, enhance cultural self-confidence, and promote the development of Chinese cultural packaging design industry. This course runs through cultural projects, and is divided into three parts: "Packaging Design Research and Positioning", "Packaging Structure Design", and "Packaging Visual Design", which mainly incorporates "Chinese Traditional Packaging", "Chinese Traditional Characters", and "Packaging Design". Ideological and political content of courses such as "Chinese Traditional Pattern" and "Modern Design of Traditional Brand Packaging". At the same time, innovative teaching ideas and teaching methods have been incorporated in the course of curriculum ideological and political reform practice.