Emotional Expression in Modern Visual Communication Design—Taking Kindergarten Brand Image Design as an Example

Abstract

With the rapid development of information technology today, "emotional" product design has become one of the main trends in the development of contemporary product design. Modern visual communication design is not only a means of using text to disseminate visual information to achieve the superficial visual perception of the public but has also become the main medium and platform for visual interaction between artists and people. Therefore, in today's visual communication design process, designers need to pay more attention to the introduction of emotional concepts, so as to broaden the vision of product design, and use the introduction of concepts and emotions in works to shorten the distance between consumers, so as to achieve better interaction with the product. In this article, we have studied the use of emotional design in products and analyzed the concept and emotion in the design process of kindergarten brand image products as an example, hoping to give some reference to designers and practitioners.