On Cultural Connotations of Color Words in English and Chinese and Translation Strategies

Abstract

Color Words are a kind of sensuous words, mirroring the relationship between languages and social cultures, and abundant Color Words bear distinct cultural connotations in Chinese and English. So it is necessary to take serious looks into these different cultural connotations as to make our translations for Color Words into the other language more smoothly and acceptable if we want achieve greater progress in intercultural exchanges.