The Study of Inbound Tourism Market in Chang-ji-tu Pilot Zone

Abstract

In recent years, the rapid development of tourism market has attracted considerable attention in China. Chang-ji-tu Pilot Zone has gained a great international reputation because of its potential in the fast-growing market for inbound tourism. The key benefits, such as the increase in employment and foreign culture exchange opportunities and the increase in foreign exchange earnings have made the development of inbound tourism become the first priority in all economic work in Chang-ji-tu Pilot Zone. In this paper, the inbound tourism market in Chang-ji-tu Pilot Zone has been systematically analyzed and the strategies to improve Chang-ji-tu Pilot Zone image overseas as well as to develop cultural tourism products have been proposed.