Risk Management Situation and Strategic Analysis of Supply Chains of Small and Medium Enterprises in Luzhou Liquor Industry Development Zone

Abstract

After entering the information-based society, profound reform has happened in the business pattern of enterprises, and the competitive mode between traditional enterprises has been transformed into the competition between supply chains in nowadays. The liquor industry in Luzhou is the pillar industry of economy, which involves "Luzhou Old Cellar", “Ichiro Liquor" and other large-scale enterprises with well-known brands. Besides, many small and medium-sized enterprises are developing and flourishing in Luzhou. Compared with the development of large enterprises, the development of small and medium sized enterprises has more uncertainty and risks. At present, Luzhou City is setting about to build Huangyi into a liquor centralized zone, which is also a clusterization strategy for industry development of Luzhou liquor. For Luzhou Liquor Zone, the implementation of supply chain management of small and medium-sized enterprises can greatly reduce the cost of enterprises and improve efficiency of operation. The growth and development of small and medium-sized enterprises in Luzhou Liquor Zone and the promotion of advantages of industrial clusters are closely related to the risks of the supply chain.