The Construction of Graphic Design Aesthetic Elements

Abstract

The graphic design is the study of the graphics information transmission and exchange of color aesthetic visual arts. Graphics itself is a symbolic image in visual space, which is relatively accurate and direct way in process of the visual communication. The color of Graphic Design takes the "simple and elegant" and "free and optional" into consideration from two sides, which meet the special aesthetic ideas among the consumer group. In graphic design, although color and graphics have their own requirements, the two exist in a whole. Colors can’t be separated from graphics. Therefore, whether the graphics is colorful or not, the color can only exist through the graphics. Because of color, graphics becomes lively and emotional to stimulate vision and transmit information