Customer Services Can Support Brand Loyalty in Marketing

Abstract

This article mainly presents the framework of brand loyalty programmes that combine with customer’s services. The objective of the project is to test the hypothesis whether customer service support brand loyalty programmes. The brand issue and customer service can support the situation. Customers will evaluate the brand loyalty through the customer services, furthermore the brand loyalty also influence the consumer behavior. Under the increasingly intense competitive marketing environment, companies place more weight on advertising or other instant selling, but ignore the customer service. The article mention the system of customer’s service still influences the companies, especially in brand and brand loyalty. Holding the brand loyalty companies could keep the competition at last in the marketing. If the company had inferior quality of customers’ services, it would impair the brand loyalty directly. All of result can support the customer services play a crucial role in brand loyalty in marketing.