Study on Promoting Development of the Industry of Arts and Craft by Art Higher Education

Abstract

After conducting a detailed analysis of the current development and the limitation of the arts and crafts industry in China, the present article puts forward a proposal that the innovative practice called “the combination of industry, official, university and research†centering on the art and design institutions will promote the development of the arts and crafts industry. It is suggested that the intervention of the academic research on art and design, together with the cooperative education mechanism, should be applied, with the core concept of “using traditional methods as a carrier, using strategic creativeness to lead the awareness innovationâ€. Additionally, the business model should be improved with the guidance of creative strategies, should adjust the upstream and downstream working process within the arts and crafts enterprises, and should lead the arts and crafts industry regress to the utility function, matching the contemporary lifestyle. It is hoped that these measures will play an active role in reviving the industry of arts and crafts, and enhancing the overall development of this industry.