The Value of the Outlook of Public Opinion—Based on the Perspective of China's Internet Public Opinion Analysis Report

Abstract

The report on China's Internet public opinion analysis by People's daily public opinion monitoring annual, is the important information for studying public opinion on the net. Through researching the Outlook sections of public opinion for the report, and using a longitudinal comparison analysis, case analysis, literature and empirical research as the method of combining, revealing the great value of the outlook sections of public opinion on the net: High accuracy, laid the precise basis of Internet public opinion analysis report for the following year; possesses forward-looking, plays a guiding role in the work of the Internet for relevant departments on the following year; with dynamic, reflecting the Internet environment of the times.