Challenges and Countermeasures of China Sports International Communication

Abstract

Sports culture is a part in the Chinese national culture system. As an important part of irreplaceable national cultural soft power, the International Communication of sports is seemed as an important means of international transmission of national sports culture, promotion of national cultural status and shaping the national cultural image. In recent years, researches on China sports international communication and national cultural image has made some achievements, but some difficulties and challenges are still faced by China, so we need develop creative thinking of promoting sports international communication and international communication influence. In an age of globalization, sports national communication is the need to develop Chinese sports development and realize Chinese national sports internationalization. There are both theoretical and practical significance on China sports international communication to comprehensively research on all-directional China sports international communication, reveal the international sports communications rules and demonstrate Chinese international sports communication principles and methods.