The Research on the Color Art of Emotional Packaging Design

Abstract

In the modern packaging design, as an important modeling element of the visual language, color plays a pivotal role. Color art not only have distinct color relationship, a strong visual impact, but also need color art style, in order to convey commodity quality and grade, and meet consumer's emotional requirements from the aesthetic and taste requirements. Designers need to fully grasp color collocation, the style and psychological feeling of color for modern packaging design, to realize the innovation of modern packaging design.