Analysis of Customer Behavior Impacting on Telecommunications Churn—Empirical Based on Logistic Regression

Abstract

This paper, based on empirical study on 2110 Wuhan Mobile customers’ behavior sample data, discuss the customers’ behavior factors impacting on telecommunications churn. Meanwhile, the author select some observed variables from customers’ behavior data to reflect the factors impacting on telecommunications churn. At last, by logistic regression model, this paper have proved that customer’s package type, customer’s average monthly spending, customer’s regular contact numbers and successful call rate have significant negative correlation to telecommunications churn.