Discursive Structure of Media Content Discussion by Users of Online Social Networks
Abstract
The paper analyzes discursive practices of online social network users, where the discourse is regarded as a form of social practice. The paper justifies combined use of social network analysis and discourse analysis when studying online communication. Communication of VKontakte website users discussing a news message is considered as a case study, reflecting development of a discursive space during interaction of users with each other.
Keywords
Social network analysis, Discourse analysis, Online communication, Social network sites, Opinion leaders, Social capital
DOI
10.12783/dtssehs/icss2016/9185
10.12783/dtssehs/icss2016/9185