The "Cold" Thinking of "Hot" Development in the Integration and Transformation of TV Media

Abstract

Nowadays, we are in the media era of mass media change. Depends on the rapid development of new network media, the traditional TV media in the planning, production, broadcast and other aspects of the inevitable is changing and in the integration of the development of the exposure of the technology, ideas, processes, models, talent, market and other issues. We must cool down, the combination of industry, academia and the consensus, put forward China's traditional TV media should establish the platform, content type, brand, talents, regulation, resource type, user-based media change. Explore new effective communication mode of TV media.