On the Art of Broadcasting: How to Make Language More Personalized, Personal and Affinity

Abstract

Prospers the development unceasingly in the modern vector under the background, as between each media group's competition is day by day intense, but took strength competition the director radio announcer, its language ability and individual comprehensive quality is the decision competes whether succeeds important constituent. In this paper, from the perspectives of the personalized, personal and affinity we propose the novel idea on the art of the broadcasting. At present, the most of the radio and television programmes are based on language program is given priority to, show host in the program mostly play a role of the program in the form of organization, therefore, in order to meet the effective transfer all kinds of information in the program, the host must be calm and objective to express their ideas. The propose method can be served as the guideline for the further processing reference which hosts special significance.