Application of Data Mining Technique in Business to Consumer Electronic Commerce
Abstract
In B2C e-commerce activities, it is involving vast amounts of customer data information. Introducing data mining technology to the electronic commerce, it provides a large number of valuable business information to electronic business enterprise, enhances the core competition of the electronic commerce enterprise. This paper starts from the model of data mining, analyzes the steps of the data mining and puts forward the application of data mining technology in B2C e-commerce.
Keywords
Data mining; B2C; Electronic commerce
DOI
10.12783/dtssehs/icsste2017/9294
10.12783/dtssehs/icsste2017/9294