Discussion on the Application of Visual Symbols in Advertising Design

Abstract

With the continuous development of social economy, the rapid increase in the number of enterprises leads to the increasingly fierce competition among enterprises. How to stand out in many homogeneous enterprises, become the focus and difficulty of survival and development of enterprise. As an important means of marketing, the change of technology and form of advertisement plays an important role in the promotion of goods. Based on the analysis of application of visual symbols in advertising design, this paper hopes to make the advertising information communication more refined and accurate, more easily accepted and recognized by the audience, to make the advertisement design can not only achieve the function of the commodity propaganda, but also bring the beauty enjoyment to the audience.