A Study of Tourist Satisfaction on Tourism Facilities and Services on Mt. Wudang Scenic Area

Abstract

The study of tourist satisfaction directly shows the popularity of the scenic spots. Based on questionnaires and with the help of SPSS statistical software, it is found that tourists are generally fairly satisfied with the tourism facilities and tourism services in Mt. Wudang scenic area, a world cultural heritage site. Other findings include: satisfaction in tourism facilities and services is positively correlated with the overall satisfaction; tourists are more satisfied with safety measures and environmental protection measures, transportation and recreation services than with shopping and catering services. Suggestions are put forward for tourism management to improve tourist satisfaction, to reduce complaints, to establish a better image and to promote sustainable development of Mt. Wudang tourism.