Influence on Mass Communication of Media Technology Development

Li SHI, Si-Ru QIAN

Abstract


In this article, the author has paid much attention to how the media technology develop change the way of mass communication, separately discuss four kinds of media newspaper, broadcast, television and internet. Then this article gives some conclusion about the advantage and disadvantage of the media technology change.

Marshall McLuhan once said: "media is the extension of the man". When we look at the evolution of human communication, the progress of human communication depend on the advance of media technology, every breakthrough of media technology would greatly promote the ability of media information capacity and spread. The author will separately discuss the influence of newspaper, broadcast TV and network on the mass communication.


Keywords


mass communication, media technology, communication media


DOI
10.12783/dtssehs/mess2016/9758