The Environment Investigation of Women's Clothing Stores Based on Consumers’ Perspective

Abstract

As a kind of economic activities, the environment design of clothing stores is playing a more and more important role in modern marketing. This article studies the influence of the environment of women's clothing stores on consumers’ psychology by questionnaire survey. Furthermore, in-depth analysis by SPSS gives the preference and psychological pursuit of women in different ages, which provides guidance for environment design of women’s clothing stores.