Market Research and Analysis of Rural Smart Travel in Nanjing on Mobile Terminal

Abstract

Nowadays, short-distance recreational activities are increasingly favored by urban residents, who prefer rural tourist area as the destination of their trips. The research takes Nanjing rural tourism as an example, aiming to uncover the deficiencies in function and service of the rural smart tourism mobile market at present which will lay a foundation for the constructing a micro-platform for rural tourism service in the future.