A Strategic Environmental Analysis Framework Based on Business Ecosystem Theory

Abstract

As the complexity of the internal and external environment increases, companies are increasingly demanding strategic management decisions. At present, the analysis of corporate strategic environment is dominated by qualitative methods. Advances in technologies such as big data analysis and text information analysis have brought new methods and tools to strategic management. Based on the theory of business ecosystem, this paper attempts to use these tools to build a strategic environment analysis mining machine. It will support corporate strategic decision-making and improve the scientific level of strategic management.