Development and Management of Guizhou Convention and Exhibition Industry Based on Brand Vision

Abstract

The Convention and Exhibition industry has become an important tool to improve regional economic growth, and plays an increasingly significant role in enhancing the city's visibility and competitiveness. However, Guizhou convention and exhibition industry started late due to many reasons including the unique unfavorable geographic positions, underdeveloped economy and deficiency of the professional talented persons. This paper focuses on the development and the management of industry, discusses the history and branding Stage of Guizhou convention and exhibition industry, analyzes the local advantages of cool climate, good ecological environment and big data in the province, which are attractive for the convention and exhibition industry, and make some suggestion for the development and management of Guizhou convention and exhibition industry.