Research on Influencing Factors of Film Derivative Consumption Demand Based on Analytic Hierarchy Process

Abstract

The scale of Chinese film market is expending day by day, and it has become the second box office market in the world. However, the development of Chinese film derivatives is still in its infancy. In order to further promote the development of Chinese movie derivatives market, movie derivative is studied as the research object, and the system of factors influencing movie derivatives consumer demand is established. Then, the use of analytic hierarchy process (AHP) determines the weight of each influencing factor. Finally, according to factor weight, relative suggestions are put forward to enhance film quality, to do a good job in derivatives development, to promote the movie derivatives development, and to promote the industry of movie and cultural creativity.