Influencing Factors of the Number of Tourists in Dark Tourism Destinations Based on Tourism Area Life Cycle Theory: The Cases of Earthquake Memorial Site

Abstract

In recent years, earthquake disasters occur frequently in China and the world, forming many Earthquake Memorial Site. However, the number of tourists has quite difference in different site, so how to improve the number of tourists becomes very important. Based on Tourism Area Life Cycle Theory(TALC), we discuss the influencing factors of the number of tourists in Earthquake Memorial Site, so as to enrich the research of TALC and Dark Tourism and to provide management recommendations for the site. Taking Wenchuan Special Tourist Area and Beichuan Qiangcheng Tourist Area as examples, the annual tourist reception volume from 2013 to 2018 is selected as the research data, the life cycle curves of the two scenic spots are fitted by trinomial model, and the influencing factors of tourist amount of earthquake site tourist attractions are deeply discussed by analyzing and comparing the trend characteristics of the curves.