Models and Path Research on Business Standards-setting: Under the Industrial Clusters Environmental

Abstract

Standard-setting activities become an important strategic behavior, which making companies gain a competitive advantage and industry break through the bottleneck. This paper is begin with the outline of business standards-setting models and the discussion of the characteristics and model of business standards-setting under the industrial clusters environmental; and followed by making analysis to the present problems about R&D activities, standardization management, standardization professionals, R&D fundings, coordination mechanisms and so on; finally, from the perfection of intellectual property protection system, construction of technology standard strategic alliance, talent management, creation of conducive policy environment, and public service system to catch up with the development of business standards-setting, which is based on the industrial clusters environmental. Our findings reveal significant insights for analysing standards-setting activities, but also for the management of enterprise and for policy makers.